Instagrammers or Models?

Instagrammers or Models?

‍

The media is changing everyday, and as part of the revolution comes change. Here a brief explanation to what we mean. 

From adidas, to Chanel, to the newest brands, everyone is changing its way of selling. 

It’s not a secret that Meta is now the most popular platform to sell and buy. So… are models in a decadence?

‍

Every brand has to rediscover its audience, it’s capacity to communicate, and most of all how to communicate. How to make Its products more appealing to the new generations, which tend to be the biggest buyers. 

A small intro bout Meta, company owned by Mark Zucchenberg,  first owner of facebook, who has now more information about our life’s than ourselves. In February 2015, Facebook announced it had reached two million active advertisers, with most of the gain coming from small businesses. One of his biggest projects, instagram, has been on a rollercoaster since it’s purchase, it began as a memory album of pictures to share with friends, now it’s home to thousands of brands, influencers, companies, without losing its original touch… random pictures, which are coming back more and more every time. 

‍

Nowadays what do we follow more? A skinny model that shows how to diet, or a person that shows in a 100% transparent way, with good and bad days, size XS or L, who cares, we are searching for authenticity. 

‍

Even the most important fashion maisons are opting for instagram influencers for their advertising. Isn’t that smart? Choosing a common person to advertise and influence their audience to buy their products. 

‍

Most influencers, started off their career by showing they’re favorite products, sharing their style, giving out recommendations about lifestyle, events, fashion, cooking, etc. now brands like Versace get a big shoutout from famous instagrammers like Italian Chiara Ferragni, who is a business woman and shares her life with her 27 million followers.

‍

We’re not just talking about big recognized brands, but also small businesses which know they’re way to grow, is by getting a collaboration with an influential character. Some models are just working off the runways, and campaigns, but most of the work is handed out to the already mentioned instagram celebrities. Also not to leave apart, that the cost an agency model would charge for an advertisement on social media can be way higher than what some stories and an instagram post would charge. 

‍

The pandemic was one big part of the change, with life on stop, brands weren’t able to create content with their models, so instagram did the work. While being at home, binge watching was one of the biggest factors, buying things for the after faith was one accomplishment we all did, without exceptions. So being this a really big event in everyone’s lives, the way of buying and selling had to be adjusted to what could be done at the moment. A growth of followers, visualizations and response of the audience was on its highest pick. We wanted to see a real person, with real feelings, living the same situation we all were, and some influencers knew how to figure it out. 

‍

Here a clear example of a small brand, growing with the help of instagrammers: 

‍

MATIMI

Matimi is an artisanal brand 100% Italian. It was born out of the passion of three women, grandmother, owner of a tailoring laboratory, mother, passionate for crochet and a clothing commercial seller, and last but not least, the daughter, traveller of the world, that decides to join her family for this project in a breath of fresh creativity. 

‍

Cardigans, tops, hats, and shorts made entirely in crochet with threads 100% made in Italy. Based in Rome, and sold throughout Italy. 

A style of a fun, eclectic, care free brand full of colours to brighten your look. 

Each garment is sold through their social media, and through different websites. 

‍

‍

‍

‍Social Media

IG: @matim.i 

‍

Selling points:

1.  https://www.instagram.com/matim.i/?hl=es

2. https://www.robertocomandinistudio.com/matimi/

3. https://gibot.it/brand/297-matimi

‍

‍

‍

‍

‍

Types of Advertisement:

Usually through their Instagram, they promote their products by doing collaborations with different Italian based influencers, that have a profile similar to the girl that wears a crochet made garment during summer. 

It’s already known that for every instagram story they upload, the sales number will increase in a differential quantity. 

‍

‍

‍