The power of Made in Italy: ApritiModa
The “Made in Italy”
Every Italian territory is unique and can become universal. People, especially the new generations, are looking for something different from the commonplace, because through uniqueness one stands out.
Fashion moves quickly and immediately, but with deep quality. In Italy, this is what makes the difference.
The chain of trust is social and the new generations are tied to creativity and uniqueness, which can be achieved, however, through cooperation and not competition; it is always good to recognise the skill and superiority of competitors.
Smart and Sustainable has been the new paradigm for a few years now: sustainability is the idea of being able to put ideas into circulation in a smart way, as could be the circular economy resulting from the renting of clothing and accessories.
Paradigms
Made in Italy is characterized by paradigms, which are linked to the so-called 6Rs: relevance, resonance, respect and responsibility, reciprocity, recognition.
All this identifies the uniqueness of Made in Italy, which, let us be careful, does not really mean 'made in Italy', but thought out, designed and skilfully crafted following the strict 'rules' of Italian manufacturing, faithful to the 'handmade'.
Respect for the environment and the market, listening to others, good communication, conveying the message in the right tone and accepting positive and negative feedback are all part of correct behavior in order to be recognised and appreciated.
The driver that leads Made in Italy companies to success is ethical in nature: avoiding the loss of values.
The ultra vision is based precisely on the stable values of a company, such as respect for the environment, the well-being of workers and the prosperity of the region.
ApritiModa
Behind the scenes of Made in Italy ApritiModa is back.
For one weekend a year, it takes the public to discover the most hidden and secret places in the world of Fashion.
There where creativity, genius and know-how, the highest expression of Made in Italy, are hidden.
A unique experience that everyone can enjoy: 'beyond the gates of historic buildings, in enchanted courtyards, in old factories that have been reinvented, Italian genius, culture and craftsmanship become products whose final outcome we know. ApritiModa makes us discover where all this originates".
Industry experts, citizens, enthusiasts and tourists on 22 and 23 October were able to savor the essence of Made in Italy thanks to the open doors of the maisons, which revealed their secrets and most intimate places.
Knowledge, savoir-faire, quality, and wisdom are the threads that weave together to give life to a marvelous sector: that of Fashion.
A free event open to the public, sponsored by Camera Moda, which allows everyone to rediscover 'our' know-how.
Because behind small or large brands there is an incredible array of people, crafts, factories, workshops that deserve to be known by anyone who is interested.
And have you participated?
